A/B Testing

2m 57s

Simply creating and publishing content isn’t enough to help you succeed in the pharma industry - you’ll need to make sure you’re measuring its performance and optimizing it as you go. We’ll discuss the importance of gathering feedback quickly, so that any improvements you make to your content will still have the chance to be effective. We’ll also take a look at how you can use A/B testing to optimize your content, and give you a simple measurement plan that you can use to measure its performance over time.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

About the Author
Learning paths

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.