Content Measurement & Optimization

5m 10s

Simply creating and publishing content isn’t enough to help you succeed in the pharma industry - you’ll need to make sure you’re measuring its performance and optimizing it as you go. We’ll discuss the importance of gathering feedback quickly, so that any improvements you make to your content will still have the chance to be effective. We’ll also take a look at how you can use A/B testing to optimize your content, and give you a simple measurement plan that you can use to measure its performance over time.

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About the Author
QA Learning
Training Provider
Learning paths

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.