Reflective Exercise

Intermediate
1m
Discovery is a journey, take your next step now.
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Creating content that will inform and engage your customers means you need to be able to put yourself in their shoes and understand things from their point of view. In this lesson, we look at the customer journey, and how it can help you anticipate HCPs needs at different stages. We also explore the different channels and devices they may use, and the importance of orchestrating your channels so that they work together in a seamless way.