Developing a Single Customer View

Intermediate
4m 14s
10
5/5

We explore the role that Customer Relationship Management systems play in helping you to store data on your customers in a centralized way. We also put the spotlight on attribution modeling, and how it can be used to allocate weightings to different touchpoints so that you are focusing your time and resources on areas that will lead to a bigger return on investment.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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