Measuring Effectiveness

Beginner
5m 12s
377
4.2/5

Once you’ve established your campaign goals and the channels you will use, the next step is to track the effectiveness of each channel involved in your campaigns. That’s why, in this lesson, we’ll explore the metrics and attribution models you can use to measure success and optimize your campaigns.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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