Planning Your Campaigns

Intermediate
1m 34s
58

It’s great to have an idea of what programmatic is and how it all works behind the scenes, but what about putting programmatic into practice? What about actually doing it yourself? This chapter explores how you can prepare your own campaigns by setting goals, developing effective ad creative and improving landing pages.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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