Segmentation & Personas

Beginner
2m 40s
66

Your product launch campaigns should aim to change current behaviors to desired behaviors - something that requires an in-depth understanding of the customer. In this lesson, we’ll discuss the importance of developing customer segments and personas to get a better understanding of your target audience, and why campaign journeys are vital for a successful launch campaign.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.