Quality Score & Ad Rank

Intermediate
3m 35s
8

We look at the targeting criteria you might use to get your PPC ads in front of the right people - from demographic segments to targeting based on affinity. We also explain quality score and ad rank and look at how they impact the cost you pay per click. Finally, we look at how you can use both manual and automated bidding strategies to optimize how much you pay for your PPC ads.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.