Promotions

Intermediate
3m 4s
34

To generate actionable insight from retail data, suppliers and retailers need to ensure that any analysis is framed around clearly defined business objectives and hypotheses. But, knowing where to start can be tricky. In this lesson, we explore some of the key areas within a business where retail data can be a driving force for change. We discuss the importance of using key category metrics to frame hypotheses, and look at three different drivers of performance: promotions, assortment and shopper marketing.

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