Understanding Your Audience

Beginner
4m 9s
489
5/5

An essential part of developing a strategy is gaining a deep understanding of your audience. Why? Well, it’s the only way to guarantee that your marketing messages feel relevant and valuable, and that’s essentially what marketing is all about. In this lesson, we take a look at what there is to know about your audiences - their demographics, motivations and behaviors, and we take a quick tour of the customer journey.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.