The Digital Front Door

Intermediate
4m 18s
6

It’s not just HCP customers who are beginning to show a preference for digital interactions - their patients are too. It’s important to understand the patient journey, because this will give you a more complete picture of your customers’ needs and behaviors. In this lesson, we’ll discuss a strategy known as the digital front door, and explore the growing influence of patients on the way customers make treatment decisions.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.