Evaluation & Optimization

Intermediate
2m 41s
28

We explore some of the metrics you can use to keep track of how well your PPC ads are performing, from cost per click to conversion rate and return on ad spend. Then we explain attribution modeling and look at how you can use it to assign credit to the PPC ads that lead to a conversion.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.