Omnichannel in Action

Intermediate
2m 32s
11

Omnichannel campaigns are a chance for you to put all your knowledge and theory into practice. But how should you go about planning one? In this lesson, we take you through the typical steps of an omnichannel campaign, before diving into the importance of data to understand if your marketing efforts are paying off. We end the lesson by looking at some ways you can optimize campaigns and monitor customer behavior.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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