Qualitative & Quantitative Data

Beginner
1m 59s
292

By analyzing data, you can identify the drivers behind category, market, and retailer performance, and gain a deeper understanding of increasingly complex shopper behavior. In this chapter, we’ll take a look at the importance of carrying out consumer research, and the qualitative and quantitative data businesses collect in the process. We’ll also take a look at the four main types of data analytics: descriptive, diagnostic, predictive and prescriptive.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.