Strategic Considerations

Intermediate
2m 33s
69

It’s not enough to just look at your own brand activity to be truly successful with a digital media strategy. You also need to be aware of the wider changes and challenges in the digital media landscape, and adapt accordingly. We look at some of the external challenges, from the changing relationship between brands and agencies, to the deprecation of third-party cookies and the shift to programmatic or ‘automated’ buying and selling.

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