Measurement & Optimization

Intermediate
5m 32s
258

There are a vast and ever-expanding number of channels and formats that can be employed in a digital marketing strategy, so selecting and prioritizing the right ones for your business is trickier than ever. So, in this lesson, we’ll give you some advice to help you make your selection, and test and optimize your campaigns once they’re running.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

About the Author
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.