Tactics & Measurement

Intermediate
5m 53s
258

There are a vast and ever-expanding number of channels and formats that can be employed in a digital marketing strategy, so selecting and prioritizing the right ones for your business is trickier than ever. So, in this lesson, we’ll give you some advice to help you make your selection, and test and optimize your campaigns once they’re running.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

About the Author
Avatar
QA Learning
Training Provider
Students
7,189
Courses
591
Learning paths
131

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.