Metrics & KPIs

Beginner
3m 46s
524
5/5

Now that you have a greater awareness of your business and your audiences, this lesson will look at the paid, owned and earned channels that can be used to connect with those audiences and fulfill your business goals. We also take a look at some of the metrics you could use to measure the effectiveness of your marketing strategy.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

About the Author
Avatar
QA Learning
Training Provider
Students
7,127
Courses
591
Learning paths
129

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.