Targeting & Optimization

Intermediate
1m 42s
54

In all things advertising, the importance of accurate targeting simply can't be overstated. It’s crucial that any messaging that audiences receive feels relevant and personalized to them. It’s also vital that you select appropriate metrics to track the success of your campaigns, and that improvements are made where possible. That’s why, in this chapter, we’ll look at how to most effectively target, measure, and optimize your campaigns.

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