Measurement & Optimization

Intermediate
4m 40s
42

In all things advertising, the importance of accurate targeting simply can't be overstated. It’s crucial that any messaging that audiences receive feels relevant and personalized to them. It’s also vital that you select appropriate metrics to track the success of your campaigns, and that improvements are made where possible. That’s why, in this chapter, we’ll look at how to most effectively target, measure, and optimize your campaigns.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.