Testing & Optimization

Intermediate
3m
40

No segments are worth creating unless you are analyzing how they are performing on a regular basis. That’s why we look at the practice of setting the right key performance indicators - or KPIs - to measure and track your segments’ performance. We then explore the importance of taking a ‘test and learn’ approach by carrying out things like A/B testing and Cohort Analysis.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.