Marketing Automation

Beginner
56s
13

We explore the three key areas of a business where marketing automation can be leveraged to maximize efficiency. Then, we look at the customer journey and how marketing automation technology can help personalize consumer experiences across the different touchpoints, as well as the role that data and insight play in targeting audiences more effectively. Finally, we look at some of the advantages and considerations you should bear in mind when using automation to enjoy success in this area.

About the Author
Students
4,985
Courses
442
Learning paths
124

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.