Measuring Success

Intermediate
3m 30s
4

When you’re planning a digital marketing strategy, you’ll set some goals to help define what it is you’re trying to achieve with your marketing efforts. But how will you know if you’re succeeding at what you’ve set out to do? In this section of the course, we’ll explore the importance of using Key Performance Indicators, benchmarks, and targets to help you track the effectiveness of your strategy. We’ll also discuss how you can take a text and learn approach that enables you to make real-time optimizations to your campaigns.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.