Module 1 - Knowing Your Stakeholders


Stakeholder Engagement

The course is part of this learning path

Identifying Your Stakeholders

Course Description

This module looks what a stakeholder is and defines the different types of primary and secondary stakeholders. It then defines the Product Owner’s role in effective stakeholder engagement.


Learning Objectives

The objectives of this course are to provide you with and understanding of:

  • What a stakeholder is and what this means in your environment.
  • The importance of stakeholders in the Scrum framework.
  • The importance of the Product Owner’s role in managing stakeholders through a project.


Intended Audience

This course is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization.


Prerequisites of the Certifications

There are no specific pre-requisites to study this course.



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Stakeholders are a critical part of Scrum, so let’s start by thinking about their role in delivering a product. 

What is a stakeholder? 

Well, we’re not talking here about somebody who owns a share in a business, although a stakeholder holder in Scrum is quite similar – they certainly have a ‘share’ in the work being done.  

The dictionary definition of a stakeholder is:

Stakeholder (NOUN) 

A person such as an employee, customer, or citizen who is involved with an organization, society, etc. and therefore has responsibilities towards it and an interest in its success. 


So, what this means for Scrum is: 

  • Anybody who can affect the work; 

  • Anybody who may be affected by the work; 

  • Anyone who perceives themselves to be affected by the work; and 

  • People with a vested interest. 

Put simply, in Scrum, a stakeholder is anyone with a vested interest in the product. 

Who are stakeholders? 

Stakeholders can have an interest in a product from different angles. They might be involved in researching or identifying a product, helping to create it, rolling it out to customers and other users, actually using it, supporting the product when it’s being used, or marketing and promoting it. 

Think of stakeholders at two levels. There are the primary stakeholders who are directly involved in identifying, defining and creating the product – these include the Product Owner, Scrum Master and Developers; and then there are secondary stakeholders who have a vested interest in the product and are just as important as the primary stakeholders. 

How many groups can you think of with a vested interest in a product?  

Here are a few of the common ones: 

  • First, there’s the people who use or buy the product;  

  • Then there’s the groups that help make or source the product;  

  • And this could be widened to the groups that have a broader vested interest; 

  • There’s the groups that own the organization or the product and have a financial stake; 

  • And the groups that set the laws and regulations that the product must work within; 

  • You might have also thought of other stakeholder groups for the products you work with, which might include the wider general public, competitors and trade associations.  

About the Author
Learning Paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.