At the heart of service management is the co-creation of value, which involves providers, consumers, outputs, outcomes, and service relationships. But what does this really mean? Let's start with the difference between an output and an outcome. Imagine a service provider that runs an app that finds the best prices for international travel. The app also allows their consumers to leave feedback on the locations that they have traveled to. The outputs are the core product of the organization, an app that helps users to find well-priced travel options and allows them to leave feedback for the organization and other consumers. The outcomes are the results enabled by these outputs. The consumers get an affordable and memorable trip, and the service provider gets increased revenue and a well-regarded reputation to attract more consumers. The outputs, which enable outcomes that matter to the service consumer, have created value for both the service provider and their service consumers. This is the co-creation of value. By focusing on co-creating value in your own organization, you can generate better products and services, which in turn, can co-create more value. The service relationship is simply the relationship between your organization and its service consumers, and how both parties actively cooperate to focus on the co-creation of value.