Module 3 - Engaging Stakeholders Through the Scrum Process

2m 58s

This module outlines some of the key areas that stakeholders are involved in during the Scrum process. It starts by defining what a Product Vision is before giving you guidance on how it can be effectively communicated to stakeholders. Then it describes the role of the stakeholder in the Product Roadmap and Sprint Goal.

Learning Objectives 

The objectives of this lesson are to provide you with and understanding of: 

  • The product vision and why it is required. 
  • The key components of a product vision including setting SMART goals. 
  • Methods to communicate the vision to your stakeholders.
  • The key features of a Product Roadmap and how it is created.
  • The Sprint Goal and its related outputs.
  • The importance of the Product Vision, Product Roadmap and Sprint Goal in supporting effective stakeholder management.

Intended Audience 

This lesson is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization 


There are no specific prerequisites to study this lesson.


We welcome all feedback and suggestions - please contact us at to let us know what you think. 

About the Author
Tony Cotgrave, opens in a new tab
Agile and Scrum trainer
Learning paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.