The four dimensions ensure that we think about the most effective and efficient ways of delivering products and services. Too much focus in one area may result in services becoming undeliverable, or not meeting expectations in terms of quality or value. As a small startup, Luna Photographers are very passionate about their people, and how they work to create value. The leaders of the organization have championed creativity by focusing on their people, encouraging them to speak their minds, and actively promoting a culture of development. This emphasis on a positive working culture has enabled them to be more collaborative and bring new offerings to the market. Information and technology are the cornerstone of Luna's success so far. Their client's information is extremely important to them. So they put a special emphasis on keeping it secure in an auditable way. To do so, they have invested in a new secure data warehouse to enable compliance with increasing legislative requirements for data storage. Luna's suppliers and partners are very important to their service. They rely on a printing company called Leafy Papers for the prints and frames, which are a key element of their service. Recently, Luna Photographers have started to engage with Leafy Papers earlier when they propose new frame designs. Early feedback means that Leafy Papers have the right style of frames for Luna's customers ready to go. In turn, this means that Luna have a broader range of frame options easily available. Luna's core business is to take beautiful photographs, and deliver them to their clients in high quality framed prints. Recently, they optimize this value stream by training their photographers on how to use new high quality editing software. This has streamlined their editing processes, allowing them to deliver new proofing and filter options to their customers more quickly. Luna Photographers collective and constant consideration of the four dimensions of service management has enabled them to grow and succeed in the highly competitive digital photo and printing marketplace, and ensure value for their customers.