Module 5 - AgileSHIFT Principles

7m 32s

The principles describe what it means to be AgileSHIFT as an organization or as an individual and must all be observed across the organization. They provide a reference point if an opportunity, behavior or situation needs to be evaluated, and can help to determine goals and values if there are conflicting issues or circumstances. 

Learning Objectives 

The objectives of this lesson are to provide you with an understanding of the five AgileSHIFT Principles and what they mean: 

  • Change will happen, so embrace it 
  • Focus on co-creation of customer value early and often 
  • Develop an environment where everybody adds value 
  • Challenge the status quo 
  • Tailor your approach  

Intended Audience 

The target audience for the AgileSHIFT qualification is any employee of an organization that intends to adopt AgileSHIFT. This includes people who will become champions of the new working practice and employees from any part of the business who will contribute to the incremental improvements that will make up the wider change the organization requires. 


There are no specific pre-requisites to study the AgileSHIFT lesson or for entry to the examination.  


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About the Author
Tony Cotgrave, opens in a new tab
Agile and Scrum trainer
Learning paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.