Summary

Intermediate
1m
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One of the key things you’ll need to think about when putting together an omnichannel strategy is the customer journey. In this section of the course, we’ll take a look at what the customer journey is, and explore some of the ways you might want to target shoppers at each stage. We’ll then go on to look at the key building blocks of a frictionless omnichannel experience and explore the importance of personalization.