Customer Data Platforms

3m 19s

When it comes to implementing an omnichannel approach, many brands make the mistake of chasing after the latest expensive innovations, without stopping to consider whether it can deliver the type of experience their B2B customers actually want. In this section of the course, we’ll look at the importance of data for Omnichannel, and explore some key capabilities of Customer Data Platforms. Finally, we’ll touch on the role of AI when it comes to providing a seamless cross-channel experience for customers. 

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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.