Adopting a Test and Learn Mindset

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Like any type of strategy, an omnichannel strategy should be continuously optimized. In this section of the course, we’ll explore the importance of setting clear goals and objectives for your omnichannel efforts. We’ll also take a look at the steps involved in continuous optimization, including the importance of adopting a test and learn approach. Finally, we’ll explore how you can leverage artificial intelligence to help you optimize the omnichannel experience.