Optimizing Your Campaigns

Beginner
2m 54s
5

One of the greatest advantages of digital marketing is its agility. It allows you to optimize campaigns in real-time, giving you immediate feedback on what’s working, and what needs to change. In this lesson, we’ll discuss the importance of adopting a test and learn approach to help you optimize campaigns, covering the role of A/B testing and artificial intelligence.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.