Planning for Content

Beginner
2m 34s
32
5/5

Before you actually begin creating your content, you’ll need to plan carefully. In this section, we look at the importance of developing a solid strategy and what that should include. Any planning must involve a solid understanding of your audience, so that’s next on our list of things to explore, along with creating personas that represent your different audience types. Finally, we dive into the customer journey and how it impacts the kind of content you should plan for at each of its stages.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.