Going into a workshop, it's crucial that you have set objectives with valuable outcomes. Bad objective can completely derail a workshop. But what do great objectives look like? Well, great objectives tend to be specific, measurable, achievable, realistic and time-bound, or SMART for short. The SMART framework gives you a really easy and reliable way to make sure that the objectives you set are really effective. Let's look at each of these in a little more detail. Objective should be specific. Is the objective and its consequences clear? For instance, create a new UI for the website, compared with create a new UI for the website that express our brand and values and is as user-friendly as possible. This added detail, added specifics means that everyone understands what they're trying to achieve a new UI that expresses the brand and values and why it's important to be as user-friendly as possible. Objective should be measurable. You must be able to compare apples with apples and to show that the result of your objective will give a measurable benefit to the organization or its customers. There are no simple metrics that apply to UI and UX. It really depends on what the customer is looking for out of the site. But for simplicity's sake, let's imagine that we add, we want to reduce the number of clicks our users have to make to easily get to what they're looking for on our website. We can then measure the decrease in clicks through our users, once we've completed the work. Next up, your objective should be achievable and realistic. As a facilitator, you need to know the capabilities of the people in the workshop. Do you have enough time to achieve your objectives on the workshop? Do you have the right people to do so? Are the objectives relevant to the people in your workshop? If your goal was to reduce the number of clicks the user makes by say 90%, the chance of success is probably quite low. So this isn't achievable. If you don't have the right people in the workshop to do this work, it isn't a realistic. Last up, objectives should be time-bound. You should a set agenda for every workshop and know how long you want to spend meeting every objective. This doesn't mean you should be totally inflexible and if the team needs more or less time to work through an objective, you'll probably need to adapt on the go. But at the same time, you cannot let the entire workshop be derailed by the team spending too much time on a single objective. And that's it for this video. As a facilitator, one of your key responsibilities is to set great objectives for any workshop you're running. A quick and easy way to remember how to do this is to use the SMART frame work. Although over time, setting SMART objectives will be second nature to you.