- Being a product owner, can mean living and breathing the product. It is down to you to inspire others about your product with a Product Vision. So what is a Product Vision? It is what the product is going to be. The Product Vision describes a future state of the product, What it might look like or the problems that the product might be trying to solve. The Vision explains this. It is coherent and succinct. A clear Product Vision is a great way to easily tell the story of your product. Whether you're telling it to your development team, stakeholders or customers. It's motivating. The Product Vision helps make a common understanding for everyone working on the product. Everyone knows what they're working on. It's inspiring. An inspiring Product Vision gets people out of bed in the morning, to work on your product. It gets customers to wait in line the day before launch, and it makes things so much easier. Have an idea. Creating a Product Vision often requires having an idea for a thing that you want to build, create, or a problem that you want to solve. Your problem is solved by the product. Keep working on the idea. The first idea that you come up with probably won't be the actual end Vision. You'll end up iterating on the product as the products developed, new functionality may be added or new problems that it can solve may be added as well. It's important to develop your Vision and adapt the Vision of your product as you work on it. Engage with others. Working with others can help refine and develop a Vision. Ask for input from the development team or others who may have expertise in an area of the product. Share your Vision and share it often. Let people know why you have the Vision you have, and let them know why you're creating the product you are. Always start with, Why? Validate your Vision. Collaborate on your Product Vision with your stakeholders, The scrum team and customers or users from the marketplace. All have interesting insights and valuable input to share with you. Use the knowledge, experience and insights of your environment to create and validate your Product Vision. Fit the Vision to your organizations strategy. If you're in a big organization, aligning their Product Vision with their strategy and purpose of their organization, will help integrate the product with the company. Once you have started to develop and build the product, your organization should know how it will fit in and align to the business, or how it might alter the business strategy. Adapt your Vision Pitch, you'll be sharing your Vision often to many different audiences. Tailor a to them, their stakeholders, the dev team and the customer. Focus on Value. A Vision shouldn't be about a piece of technology or a certain feature, with exception. It's about achieving a dream or solving a problem. Don't make your Vision to technical, focus it on how it will deliver as value.