Putting Together a Digital Marketing Strategy

Beginner
54s
5

Putting together a digital marketing strategy involves two key steps. The first is figuring out what you want to achieve, and the second, is identifying how. In this section of the course, we’ll look at SOSTAC – a common framework used for planning a marketing strategy. We’ll also discuss the importance of setting SMART goals, with clear Key Performance Indicators to help you measure your progress.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.