Research and Customer Journey Maps

2m 20s

Research Techniques

A key part of UX design and getting ready for your project is gathering information and requirements from customers, users, clients, and stakeholders. While users may not know what they want, their thoughts and feelings on what they have will be very important to consider during UX Design.

Customer Journey Maps

A little further on into the project, Customer Journey Maps will allow you to plan and envisage the UX you are designing.  Conversely, earlier in the project if you’re planning to overhaul or replace an existing product or service, Customer Journey Maps will allow you to see the pain points and issues (and successes) of the existing solution.

Watch the below videos to learn more about the different research techniques and the customer journey maps