Targeting Your Audience

Beginner
2m 54s
7
5/5

When you’re putting together a digital marketing strategy, you’ll need to carefully consider the target audience you’re trying to reach. In this section of the course, we’ll discuss the importance of gathering both qualitative and quantitative data and explore how segmentation can help you identify and target your desired audience. We’ll also explore how understanding the customer journey can help you leverage key touchpoints for more effective digital marketing.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.