Understanding Customer Relationship Management

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A brand’s Customer Relationship Management system – or CRM, is a far-reaching software that involves most teams in the business. In this section, we find out what the core capabilities of a CRM system are, and start to get an understanding of how other brands leverage them. Then, we look at how CRMs are used to enhance the customer experience.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.