Understanding the Local Market

Intermediate
6m 45s
1

Building cultural awareness is an essential part of integrating your brand within new markets. In this lesson, we’ll explore the importance of avoiding stereotypes and cultural appropriation. Then, we’ll cover some of the most effective research methods to choose from to build your brand’s cultural awareness, including ethnographic research, interviews and semiotic research. We’ll also look at impactful localization in action through an extended case study from a world-leading brand.  

About the Author
Students
6,763
Courses
590
Learning paths
128

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.