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Training content
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You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 2 minutes and 8 seconds
Ad Tech Essentials Introduction
Welcome to this lesson on Ad Tech Essentials.
COURSE
Beginner
Duration: 6 minutes and 12 seconds
Running Digital Advertising Campaigns
There are plenty of ad formats to choose from when it comes to delivering your digital campaigns. But, to ensure the best possible results, you’ll need to have the right people and processes in place, too - from planning your campaigns, to creating campaign assets and measuring success along the way. We delve into the digital campaign process, who should be involved at which stage, and why working with a digital media agency might be also beneficial.
COURSE
Beginner
Duration: 18 minutes and 32 seconds
The Digital Advertising Ecosystem
Programmatic advertising really has changed the game - allowing advertisers to create more agile, accurately targeted and optimized ad campaigns. But, there are quite a few moving parts involved in digital advertising to keep an eye on. We explore the main types of ad tech platforms that will help your business create and deliver safe, optimized and relevant campaigns to the right people, at the right time. Then, we’ll go through a list of key considerations when it comes to choosing the right platforms for your business.
COURSE
Beginner
Duration: 9 minutes and 6 seconds
Key Trends in Ad Tech
The digital landscape is always evolving, and keeping up-to-date with the latest ad tech can seem like a daunting task. We break it all down, by looking at how programmatic and cookieless solutions are helping businesses get their ads in front of the right audience. Then, we consider what the future holds for digital advertising, and how AI, machine learning, virtual reality and augmented reality are being used to create truly immersive ad campaigns.
EXAM
Duration: Up to 5 minutes
Ad Tech Essentials Post-Assessment
Ad Tech Essentials Post-Assessment
This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure digital advertising.
About the Author
Circus Street, opens in a new tabTraining Provider
Students5,361
Courses454
Learning paths127
At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.