learning path

Ad Tech Essentials

Beginner
56m
16
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
Stay focused, stay committedSupercharge your learning journey by enrolling, empowering you to stay focused, motivated, and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
You must complete the pretest before you start this content.
COURSE
Beginner
2m
Ad Tech Essentials Introduction
Welcome to this course on Ad Tech Essentials.
COURSE
Beginner
6m
Running Digital Advertising Campaigns
There are plenty of ad formats to choose from when it comes to delivering your digital campaigns. But, to ensure the best possible results, you’ll need to have the right people and processes in place, too - from planning your campaigns, to creating campaign assets and measuring success along the way. We delve into the digital campaign process, who should be involved at which stage, and why working with a digital media agency might be also beneficial.
COURSE
Beginner
19m
The Digital Advertising Ecosystem
Programmatic advertising really has changed the game - allowing advertisers to create more agile, accurately targeted and optimized ad campaigns. But, there are quite a few moving parts involved in digital advertising to keep an eye on. We explore the main types of ad tech platforms that will help your business create and deliver safe, optimized and relevant campaigns to the right people, at the right time. Then, we’ll go through a list of key considerations when it comes to choosing the right platforms for your business.
COURSE
Beginner
9m
Key Trends in Ad Tech
The digital landscape is always evolving, and keeping up-to-date with the latest ad tech can seem like a daunting task. We break it all down, by looking at how programmatic and cookieless solutions are helping businesses get their ads in front of the right audience. Then, we consider what the future holds for digital advertising, and how AI, machine learning, virtual reality and augmented reality are being used to create truly immersive ad campaigns.
EXAM
5m
Ad Tech Essentials Post-Assessment
Ad Tech Essentials Post-Assessment

This course provides an introduction to how the digital advertising industry operates, examining the common tools and services used to buy, manage and measure digital advertising.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.