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Building First-Party Data

This course explores why collecting data directly from consumers is key to understanding their behaviors, and meeting their needs and preferences.

Beginner

Up to 13m

255

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1 steps

There is 1 Course in this learning path

Duration: 13 minutes and 21 seconds

Building First-Party Data

Welcome to this lesson on Building First-Party Data. We explore the benefits of collecting data yourself, how you might go about collecting it and why this type of data is key to understanding your consumers’ needs and preferences. As well as looking at the sources and applications of first-party data, we discuss how it can be leveraged to generate business insights, as well as some pitfalls to avoid.