learning path

Category Management Best Practice

Intermediate
46m
9
Build hands-on tech skillsImprove theoretical and practical skills needed in real-world scenarios.
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Training content
2
4
COURSE
Intermediate
2m
Category Management Best Practice Introduction
Welcome to this course on Category Management Best Practice.
COURSE
Intermediate
11m
Category Management Strategy
Despite some of the complexity of digital category management, building and executing category strategies for the digital shelf does have its benefits. In fact, it enables suppliers and retailers to take a far more flexible approach, and that’s just what we’ll be exploring. We’ll also take a look at some of the key questions you should be asking when carrying out a category assessment.
COURSE
Intermediate
6m
The Importance of Data & Insight
Data is at the heart of category management. After all, you can’t expect to make data-driven changes, if you don’t actually have access to the right data in the first place! We’ll explore the different types of data required for digital category management, and explore some additional ways to identify opportunities for improvement on the digital shelf.
COURSE
Intermediate
7m
Collaboration
Collaboration is essential for digital category management. Suppliers and retailers must work together in the most effective way if they want to unlock the mutual benefits and opportunities offered by the digital shelf. We explore some of the key areas for collaboration, and the importance of working with multiple teams, both online and in store.
EXAM
5m
Category Management Best Practice Post-Assessment
Category Management Best Practice Post-Assessment

A guide to the planning, tactics, types of data and collaboration that must come together in order to execute effective shopper-led strategies.

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Circus Street
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.