learning path
Consumer Centricity Best Practice
This course explores the technological and cultural changes required to adopt a more consumer-centric approach, and how you can measure its impact.
Intermediate
Up to 48m
567
5/5
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6 steps
There are 2 Exams in this learning path
There are 4 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 57 seconds
Consumer Centricity Best Practice
Welcome to this course on Consumer Centricity Best Practice.
COURSE
Intermediate
Duration: 8 minutes and 43 seconds
Consumer-Centric Technologies
Developing an in-depth awareness of the ‘Voice of the Customer’ and providing an excellent consumer experience is vital to developing a consumer-centric business approach, but this can be really hard to achieve! In this lesson, we’ll discuss how technologies like CRMs, CDPs and AI can help you out.
COURSE
Intermediate
Duration: 7 minutes and 38 seconds
Cultural Transformation
No matter what systems and technologies you put in place, at the end of the day, people are what make a business. So, any attempt to create and sustain a consumer-centric approach won't come to anything unless there’s a cultural transformation within your workforce, and that’s what we’ll discuss in this lesson.
COURSE
Intermediate
Duration: 9 minutes and 40 seconds
Measuring Success
It can be really challenging to get a tangible grasp of how consumer-centric your business is, and to quantify and measure the progress you're making in a meaningful way. After all, how do you measure ‘consumer centricity’? Well, in this lesson, we’ll look at how metrics like NPS, Customer Lifetime Value, and CLV can help.
EXAM
Duration: Up to 10 minutes
Consumer Centricity Best Practice Post-Assessment
Consumer Centricity Best Practice Post-Assessment