learning path

Consumer Centricity Mindset

Beginner
Up to 49m
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Training content

2
4
COURSE
Beginner
Duration: 2 minutes and 2 seconds
Consumer Centricity Essentials Introduction
Welcome to this lesson on Consumer Centricity Essentials.
COURSE
Beginner
Duration: 7 minutes and 34 seconds
What is Consumer Centricity?
Changes in consumer expectations leave businesses with a lot to live up to, and that’s why businesses need to adopt a consumer-centric mindset. But, what does consumer centricity look like? What does it actually involve? In this lesson, we’ll find out…
COURSE
Beginner
Duration: 9 minutes and 10 seconds
The Voice of the Customer
Nowadays, we have the technology available to collect massive amounts of information about our audiences, information which allows us an insight into what is increasingly being called ‘The Voice of the Customer’. The data we need to hear this ‘voice’ can be gathered from a wide variety of sources, and in this lesson, we’ll take a look at what those are, and we’ll explore how CMPs can help you handle this data in a compliant way.
COURSE
Beginner
Duration: 9 minutes and 54 seconds
Acting on Consumer Insights
Collecting consumer data is all well and good, but businesses need to interpret and act on this data if they want to provide their audiences with a truly consumer-centric experience. This lesson will show you how you might go about doing that.
EXAM
Duration: Up to 10 minutes
Consumer Centricity Mindset Post-Assessment
Consumer Centricity Mindset Post-Assessment

An introduction to consumer centricity - how to gain a better understanding of your audience, and how this should inform business decision making.

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