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FL108 Content Essentials for Pharma & Healthcare Legacy

This course looks at the customer experience, and why providing consistent value has become a key driver of business success.
Beginner
Up to 48m
102
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Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
EXAM
Duration: Up to 10 minutes
Content Essentials for Pharma & Healthcare Pre-Assessment
Content Essentials for Pharma & Healthcare Pre-Assessment
COURSE
Beginner
Duration: 2 minutes and 26 seconds
Content Essentials for Pharma and Healthcare Introduction
Welcome to this course on Content Essentials for Pharma and Healthcare.
COURSE
Beginner
Duration: 15 minutes and 8 seconds
The Importance of Engaging Content
To keep up with growing expectations and competition, the pharma industry needs to deliver relevant content quickly, to suit the needs and demands of healthcare professionals. We’ll take you through the different types of content you’re likely to create, and look at how producing interactive content can engage customers and build brand reputation. We’ll also explore the role of the customer journey, and discuss the importance of including effective calls to action in your content.
COURSE
Beginner
Duration: 10 minutes and 48 seconds
Adopting a Customer-Centric Mindset
To give you that all-important competitive advantage, you need to make sure that the customer is your top priority. Their needs and objectives should be the driving force behind every piece of content you produce. We’ll explore the process of segmenting your customers and developing personas, to help you better understand and meet the needs of healthcare professionals. We’ll also discuss the importance of optimizing your content, to make sure it’s always as up-to-date, engaging and relevant as possible.
EXAM
Duration: Up to 10 minutes
Content Essentials for Pharma & Healthcare Post-Assessment
Content Essentials for Pharma & Healthcare Post-Assessment