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Customer & Patient Journey Mapping Best Practice for Marketing

Intermediate
Up to 44m
21
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Training content

2
4
COURSE
Intermediate
Duration: 2 minutes and 50 seconds
Customer & Patient Journey Mapping Best Practice for Marketing Introduction
Welcome to this lesson on Customer & Patient Journey Mapping Best Practice for Marketing.
COURSE
Intermediate
Duration: 7 minutes and 59 seconds
The Role of Technology
The rise of technology means there are now an endless number of possible touchpoints to include in a customer journey map. It’s also responsible for a significant shift in the way pharma companies interact and communicate with their customers. In this lesson, we’ll discuss the way technology can help improve the accuracy of your customer journey maps, including the use of customer relationship management systems, and explore the types of data you’ll be collecting to help with personalization and targeting.
COURSE
Intermediate
Duration: 8 minutes and 10 seconds
Working Towards Continuous Improvement
Journey mapping is all about ensuring your marketing activities deliver the right content, to the right HCP, at the right time. You need to make sure you’re working towards continuous improvement, to ensure your journey maps remain effective and accurate. In this lesson, we’ll explore how data can be used to help you build and optimize your customer journey maps, and discuss the importance of assigning weightings to identify the most high-value touchpoints in a journey map.
COURSE
Intermediate
Duration: 5 minutes and 18 seconds
The Digital Front Door
It’s not just HCP customers who are beginning to show a preference for digital interactions - their patients are too. It’s important to understand the patient journey, because this will give you a more complete picture of your customers’ needs and behaviors. In this lesson, we’ll discuss a strategy known as the digital front door, and explore the growing influence of patients on the way customers make treatment decisions.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Best Practice for Marketing Post-Assessment
Customer & Patient Journey Mapping Best Practice for Marketing Post-Assessment

This course puts a focus on leveraging optimized journey maps to ensure that you are delivering the right experiences for your customer at every touchpoint. It delves into the central role of data and technology in journey mapping and how to apply insights for a process of continuous monitoring and improvement, including predicting customer needs.

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