learning path

Customer & Patient Journey Mapping Best Practice for Sales

Intermediate
Up to 40m
19
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Training content

2
3
COURSE
Intermediate
Duration: 2 minutes and 6 seconds
Customer and Patient Journey Mapping Best Practice for Sales Introduction
Welcome to this course on Customer and Patient Journey Mapping Best Practice for Sales.
COURSE
Intermediate
Duration: 11 minutes and 38 seconds
The Role of Technology
The rise of technology means there are now an endless number of possible touchpoints between brands and their customers. This in turn has made the process of mapping the customer journey a far more complex task for sales representatives. The good news is that those working in the pharma and healthcare industry can take advantage of automation platforms and software to help make this a less daunting process, and even drive significant improvements to their sales strategies. We’ll discuss the way technology is shaping the customer journey, and explore some of the activities and interactions taking place across various touchpoints. We’ll also share the steps you‘ll need to take to ensure you’re continuously improving your journey maps and sales strategies.
COURSE
Intermediate
Duration: 7 minutes and 59 seconds
Embracing Digital Tools
Understanding the patient journey is an important part of the mapping process. That’s because the relationship a customer has with their patients will often influence their needs, behaviors and even treatment decisions. We explore how the ‘digital front door’ is giving patients control over their own journeys and shaping the way they interact with healthcare professionals. We’ll also take you through some key considerations to keep in mind as you move towards a more digital way of working.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Best Practice for Sales Post-Assessment
Customer & Patient Journey Mapping Best Practice for Sales Post-Assessment

This course explores how to embed journey mapping principles, and the importance of leveraging digital technology and data. It delves into the role of omnichannel and the place of innovation in solutions that meet or exceed customer needs.

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QA Learning
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