learning path

Customer & Patient Journey Mapping Essentials for Marketing

Up to 43m
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
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Training content

Duration: 2 minutes and 48 seconds
Customer & Patient Journey Mapping Essentials for Marketing Introduction
Welcome to this course Customer & Patient Journey Mapping Essentials for Marketing.
Duration: 10 minutes and 52 seconds
Creating a Journey Map
Mapping all of the interactions across the customer journey is a great way to identify the touchpoints that are the most effective at moving your customers towards conversion. Having this in-depth understanding of your customers will also help guide your marketing strategy, to maximize the sales potential of your brand. We’ll discuss the role that the conversion funnel plays in customer journey mapping, and the importance of having a brand plan in place before you start to build a journey map. We’ll then explore the steps involved in the customer journey mapping process.
Duration: 9 minutes and 23 seconds
Customer Journey Maps in Action
By connecting your journey maps to your brand campaign, you can create something called a ‘customer campaign journey map’, which ensures you’ve chosen the most effective touchpoints for your campaigns. We’ll discuss how to measure the effectiveness of your customer campaign journey maps against the goals you’ve set, and explore the different types of data you’ll need to do this.
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Essentials for Marketing Post-Assessment
Customer & Patient Journey Mapping Essentials for Marketing Post-Assessment

An introduction to the fundamentals of customer and patient journey mapping for marketing teams, covering what they are and why they work.

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About the Author

QA Learning
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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.