learning path
Customer & Patient Journey Mapping Strategy for Sales
A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution mod
Intermediate
Up to 44m
29
5/5
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
5 steps
There are 2 Exams in this learning path
There are 3 Courses in this learning path
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 2 minutes and 20 seconds
Customer & Patient Journey Mapping Strategy for Sales Introduction
Welcome to this course on Customer & Patient Journey Mapping Strategy for Sales.
COURSE
Intermediate
Duration: 11 minutes and 43 seconds
Understanding Your Customer
We look at why segmentation is important to gain a better understanding of specific customer groups along with some of the criteria that can be used to segment them. We then explore how segmenting customers according to where they sit on the adoption ladder can be used to better map the customer journey and prioritize groups with greater sales potential.
COURSE
Intermediate
Duration: 10 minutes
Developing a Single Customer View
We explore the role that Customer Relationship Management systems play in helping you to store data on your customers in a centralized way. We also put the spotlight on attribution modeling, and how it can be used to allocate weightings to different touchpoints so that you are focusing your time and resources on areas that will lead to a bigger return on investment.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment