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Customer & Patient Journey Mapping Strategy for Sales

Intermediate
Up to 44m
24
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Training content

2
3
COURSE
Intermediate
Duration: 2 minutes and 20 seconds
Customer & Patient Journey Mapping Strategy for Sales Introduction
Welcome to this course on Customer & Patient Journey Mapping Strategy for Sales.
COURSE
Intermediate
Duration: 11 minutes and 43 seconds
Understanding Your Customer
We look at why segmentation is important to gain a better understanding of specific customer groups along with some of the criteria that can be used to segment them. We then explore how segmenting customers according to where they sit on the adoption ladder can be used to better map the customer journey and prioritize groups with greater sales potential.
COURSE
Intermediate
Duration: 10 minutes
Developing a Single Customer View
We explore the role that Customer Relationship Management systems play in helping you to store data on your customers in a centralized way. We also put the spotlight on attribution modeling, and how it can be used to allocate weightings to different touchpoints so that you are focusing your time and resources on areas that will lead to a bigger return on investment.
EXAM
Duration: Up to 10 minutes
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment
Customer & Patient Journey Mapping Strategy for Sales Post-Assessment

A strategic look at how to apply journey mapping methodologies in ways that support better business outcomes. Covering customer segmentation and attribution modeling, this course looks at how to identify highest ROI journey touchpoints and offer valuable personal experience to customers.

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QA Learning
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